AI Initiative Assessment App
A compliance & strategy tool to evaluate AI ideas against the EU AI Act. Built first in Firebase Studio; designed for fast, responsible decisions.
“AI should amplify people — not overshadow them. I build products that are small, fast, and real so teams can feel impact today, and compound it tomorrow.”
This is my philosophy — shaped by years in media & SaaS, inspired by practice, not hype.
I work where Iterative AI (making us faster and more efficient) meets Innovative AI (creating what didn’t exist before). It’s a practice built from curiosity, reflection, and experimentation — across media, technology, and creativity.
From Philosophy to Practice
Turning ideas into direction — through writing, frameworks, and experiments.
The Book
From Idea to Direction with AI — a hands-on guide for makers and teams who want to turn intent into learning loops.
Explore the bookFrameworks
The AI Intent Canvas, Validation Compass, and Ethical Canvas — practical tools for learning by doing.
View frameworksExperiments
Podcast debates, prototypes, and interactive quizzes — co-created with NotebookLM to make thinking audible.
Listen & exploreAbout Me — Product Manager & Creator
Bert Laker
I’m a product manager and creator with 20+ years in media, SaaS, and digital innovation. My work blends strategy and creation: guiding teams at Talpa Network as Product Manager Audio and leading the AI Digital Workgroup — where we explore responsible adoption, fast prototyping, and measurable value. Beyond that, I write, build, and compose. From books and frameworks to independent music projects under Tempo Libre, my work focuses on one thing: learning through making.
Career Cases
From compliance tools to conversational interfaces — practical use cases that create measurable value.
Conversation Starter
A use case to re-think how audiences engage with brands in the era of AI-driven search. Reusable prompts turn passive content into two-way Q&A and follow-ups.
EngagementPrototypingAI Workgroup
Content Optimizer Pro
Analyzes and scores existing content and provides title and meta description suggestions for newly created content. Gives immediate, actionable feedback to editors and marketers.
FirebaseMacBookSEOAEO
Private Cases
Creative explorations outside of corporate walls.
Tempo Libre: Independent Artist & Music Label
Where culture, music and storytelling meet. Artist development and creative exploration outside corporate walls. Read more →
Artist DevAI & MusicSpotify
Books
Het Avontuur van Jermaine en Mirén in Scrollrijk (8–12 years)
A children’s book about balance with screens, imagination and playing.
Available on Amazon KDP and Apple Books.
What Stays (18+)
A novel about love that changes shape but never disappears.
Buy on Amazon and Apple Books.
The Language Between Us
A novel exploring intimacy, language, and identity in a bilingual love story.
Buy on Amazon KDP and Apple Books.
Van Idee naar Richting
A practical guide for turning creative ideas into working prototypes with AI tools.
Coming soon on Amazon and Apple Books.
Frameworks I ❤️ To Work With
BXT Framework — balancing Business, eXperience, and Technology.
SCRUM Framework — iterative delivery, empowering teams.
Evidence-Based Management — measuring outcomes and adjusting for value.
“AI should never replace imagination — it should accelerate it.”
What Else?
Experience at a Glance
- 20+ years across media (radio/audio/video) & product creation.
- Lead the AI Digital Workgroup at Talpa Network…
Now
Exploring how AI can make thinking visible — through books, prototypes, and public experiments.
Latest project: From Idea to Direction with AI →
LET’S START A CONVERSATION
AI isn’t only for cleaning up messy, repetitive work — it’s also a chance to re-imagine the way we work, create, and connect.
Details
The Language Between Us — a novel about distance, forgiveness, and how love changes when the words stop fitting. Written in Amsterdam between 2024–2025.