Call for Beta Readers
The first draft of From Idea to Direction with AI is ready — and so is the companion game.
I’m looking for a few curious beta readers to help test both. The book itself is written in Dutch, while the website and materials are in English, so you’ll be among the first to read the Dutch edition.
If you’d like to explore, read, or play-test, you can join via TestFlight below:
Join on iOS (TestFlight)
Join on macOS (TestFlight)
Your feedback helps shape the final release — both the book and the creative tools that come with it.
About the Book
From Idea to Direction with AI is a hands-on guide for creators, marketers, and product thinkers who want to understand how AI can turn imagination into action. It shows how artificial intelligence doesn’t replace creativity — it amplifies the way we learn, doubt, and design.
Each chapter moves from intent to insight: how to frame ideas, prototype fast, validate ethically, and build products that last. It’s written from practice — based on real projects, feedback from colleagues, and lessons learned while building with AI in the wild.
Inside the Book
Designing Desire | Audio Context
An audio companion (english) to Van Idee naar Richting met AI.
A debate about the book · Listen on Spotify
Quiz & Reflectie
Quiz ⇢ Hoe AI-Minded ben jij?
Test je eigen AI-mindset in 3 minuten.
Ontdek of je vooral denkt als een Maker, een Denker of een Vertaler.
De quiz is gemaakt met NotebookLM, op basis van de inzichten uit dit boek.
Scan de QR-code of Open de quiz in NotebookLM
Feedback & Reflectie
Deel wat je ontdekte, waar je vastliep of welke ideeën je verder bracht.
Jouw feedback helpt de volgende editie beter te maken.
Scan de QR-code of Vul het Google Form Feedback in
AI leert door data.
Mensen leren door dialoog.
Dank dat je beide voedt.
Initial idea: explore how AI can act as a design partner rather than a replacement. Early experiments with ChatGPT and Gemini sparked the structure of the book.
Ran the first “From Idea to Direction” sessions with colleagues. Their feedback shaped the frameworks that became the Intent Canvas and Validation Compass.
Each chapter was written as an iteration: outline → test → feedback → rewrite. The book became a living example of its own process.
Applied the methods to real prototypes – from AI-generated campaigns to workflow automation – proving the frameworks hold in practice.
Integrated lessons on ethics, validation, and human-in-the-loop design. The result: a playbook for building responsibly with AI.
The first draft and companion app are ready for feedback. Beta readers can download the app and share their thoughts on the manuscript over a 4–6 week period.
About the Author
Bert Laker is a product manager, creator, and AI practitioner who works at the intersection of media, technology, and creativity — where ideas are tested, not believed. He leads initiatives that explore how AI can accelerate human imagination.
With From Idea to Direction with AI, he shares lessons, mistakes, and insights from hands-on work: from prototypes and workshops to cross-disciplinary collaborations. No hype, no buzzwords — just honest practice and reflection.