Professional Summary
20+ years of experience building digital products in media, SaaS, and e-commerce. Combines hands-on generative AI development with governance, compliance and EU AI Act-aligned assessment practices. Currently leading AI product innovation at Talpa Network, designing real-world AI tools such as an AI Initiative Assessment App, SEO & AEO Assistant, GPT-based assistants and internal AI systems. Strong connector between business, engineering, data and legal. Author of a book on AI's organizational impact, bridging technology with sustainable, responsible value delivery.
Featured AI & Innovation Projects
- AI Initiative Assessment App – EU AI Act-aligned scoring engine assessing risk, data usage and governance
- AI Governance Framework – Internal processes enabling safe experimentation and responsible deployment
- GPT Advertising Assistant – Automated ad-generation pipeline using GPT, ElevenLabs and Google Ads
- Virtual DJ Engine – Generative audio system using GPT, TTS, metadata and dynamic sequencing
- Embeddings Knowledge Engine – Cosine similarity scoring, semantic search and GPT fallback
- Streamlit AI Tooling – Rapid prototypes for editorial, content and marketing workflows
Strategic Initiatives
- Developed comprehensive strategic framework addressing six core challenges: content discovery, monetization pressure, subscription fatigue, content economics, competitive overload, and localization
- Designed hybrid revenue models combining ad-supported, subscription, and transactional tiers to balance reach, retention, and revenue
- Created active engagement systems using gamified challenges and dual-currency rewards to transform passive viewing into measurable engagement
- Established implementation roadmap from MVP validation (3-6 weeks) through scale (2-3 months) to ongoing hybrid model integration
- Defined success metrics and KPIs for engagement, retention, revenue, and content performance
- Developed strategic response to market shifts: attention fragmentation, disappearing tracking, platform relationship ownership, and reach leakage
- Established strategic choice focusing on structurally growing and protecting reach rather than maximizing interaction
- Designed engagement programs that transform listening into relationships and behavior into measurable value
- Created monthly wrapped features strengthening emotional brand connection and driving repeat behavior
- Implemented social vertical video strategy supporting reach through curated attention, framed and monetized by the platform
- Designed adoption pipeline leveraging "estafette principle" - transferring apps between colleagues (e.g., UX designer to AI expert) to generate new insights
- Created knowledge transfer mechanism where each handoff adds domain-specific perspective, technical improvements, and strategic refinements
- Established framework where apps evolve through collaborative iteration, becoming living artifacts rather than static tools
- Enabled cross-pollination between disciplines, making the approach faster and richer through implicit knowledge sharing
Core Skills
AI Product Ownership
Product Strategy
AI Governance
EU AI Act
Responsible AI
Generative AI
OpenAI Integration
MVP Development
Prototyping
Stakeholder Management
Experimentation
Cross-functional Leadership
At a glance
Quick scan of tools, domains and ways of working. Full details below.
Product Strategy
AI Product Ownership
Generative AI
LLM Integrations
OpenAI API
Prompt Engineering
Embeddings
RAG Patterns
Responsible AI
EU AI Act
GDPR
Privacy & Security
Experimentation
A/B Testing
Roadmapping
Stakeholder Management
Cross-functional Leadership
Scrum
Kanban
Shape Up
OKR
Python
Streamlit
Tech Toolbox
AI & ML
OpenAI API
GPT-4
Embeddings
ElevenLabs
Prompt Engineering
n8n
Development & Prototyping
Python
Streamlit
React
VueJS
HTML/CSS
XML
Cloud & Analytics
Firebase Studio
Firebase Analytics
Google Cloud
Google Marketing Platform
Product & Design Tools
Figma
JIRA
Google Ads API
Google Studio
E-commerce & CRM
Shopify
Magento
PIMcore
Hubspot
Zoho CRM
Languages
Dutch (Native)
English (Fluent)
Spanish (Basic)
Methodologies & Frameworks
Scrum
Kanban
Shape Up
Agile
OKR
A/B Testing
Data-Driven Development
Lean Startup
Design Thinking
Education
Business Informatics
Hogeschool Utrecht
2007 – 2008
Technical Informatics
University of Curaçao Dr. Moises Da Costa Gomez
1995 – 1997
Certifications
PSM I – Professional Scrum Master
Prince2 Foundation
MCP – Microsoft Certified Professional
MCTS SharePoint