My philosophy on creation

Creativity isn't magic and it isn't a prompt. It's a system of choices, constraints, curiosity and loops. Whether I'm writing a book, building an AI tool, or composing music, the process is the real product.

Creation is a Process, Not an Output
The value of creation lies in the journey of getting there and not in the tool you use, nor in the speed of the output, but in the decisions, iterations and meaning behind it.

People often see AI as an instant generator: you type something in and something appears. But whether you're creating a book, a song, or an AI prototype, none of it comes from a single prompt. It comes from intention, exploration, constraints, refinement and testing.

The Three Worlds I Create In

Books as Prototypes

My books begin as questions: "What system is this story revealing?" I iterate through scenes like product prototypes - adjusting the shape until the story teaches something about people, agency or emotion.

AI Tools as Thinking Spaces

AI tools I build are not apps. They're structured thinking environments. They help teams clarify intent, question assumptions and prototype decisions before anything is built.

Music as Emotional Prototyping

Music lets me prototype emotion. Rhythm, harmony and bilingual writing reveal how memory and meaning are shaped. Songs become experiments just like tools or stories.

My Creative Loop

1

Intent

Every project begins with: "What is the intent? What should this change?" AI doesn't define the idea, it tests and amplifies it.

2

Constraints

Time, tools, skills, language, audience and constraints make the work stronger. They shape the edges of the prototype.

3

Iteration

Books rewrite, music remixes, tools rebuild and small loops reveal clarity. Each cycle brings the project closer to what it wants to be.

4

Testing

Everything gets tested: with readers, users, kids or audiences. Feedback doesn't kill ideas, it hardens them.

How These Worlds Connect

Stories teach emotions. Tools teach thinking. Music teaches rhythm and memory. Together they form one Creative Lab: a set of experiments exploring how people, stories and systems shape each other.

Back to the Creative Lab →