Conversation Starter
An AI-driven prototype that transforms static content into question-led journeys. Designed to help audiences explore shows, formats and brands through natural discovery instead of scrolling or keyword search.
An AI-driven prototype that transforms static content into question-led journeys. Designed to help audiences explore shows, formats and brands through natural discovery instead of scrolling or keyword search.
What happens when audiences don't browse - they ask? This prototype tests whether structured Q&A journeys can bridge editorial content, discovery patterns and user intent.
Increasingly, audiences ask direct questions instead of scanning articles. The system surfaces the real questions people ask first.
Turns long-form content into expandable questions and follow-up prompts aligned with user intent and curiosity.
Users naturally "branch" into deeper context, navigating the content through question chains.
Simple structure. High clarity. Aligned with modern discovery patterns.
The system adds structured questions to any show page, article or format description - revealing what users normally look for.
Users land on a topic, choose a starting question and move through a guided sequence instead of scrolling an endless page.
Users explore content naturally, following curiosity rather than scanning or keyword searching.
Move from discovery & engagement to editorial clarity.